Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Never randomly message your customers. Make sure you are giving your customers relevant and interesting content. You do not want to fail because you send random messages. You are not your client’s friend, so be precise and to the point with any message that you send to them.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Make sure your site is filled with good information and not just there for keyword stuff. With mobile marketing, you need to be short, sweet, and to the point.
Do not forget to invest some cash into making sure that your site is mobile-ready. It can be very difficult to make a mobile site that is easy to use and good to look at. If possible, this job should be handed over to qualified, experienced professionals.
Have your friends test your site, ads, emails, and other parts of your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.
Be aware of how the competition is using social media to market their products. You need to be discernible from the competition.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Text Message
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Try to be respectful of the individual you are contacting.
The most effective mobile marketing strategies implement changes gradually. Emulate them. Begin with simple texts and calls, then expand your campaign to include things like video content and social networking. Take advantage of everything possible.
Finding ways to add feedback when people receive your marketing ads is great for finding out how they like what you’re doing, possibly making them a customer too. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.
If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. If your customers feel that your app is unnecessary, they will not use it.
Mobile Marketing
With mobile marketing, location means everything. Much different to other marketing types, mobile marketing allows you to key in on your exact location. With mobile marketing, no customer is out of your reach. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.
Add maps and directions to your website that are mobile friendly. It is becoming more common for people to use their mobiles to find directions. Be sure your customers can locate you and connect with you easily. Verify that your maps translate well on mobile units. Give your customer access to precise directions by including a built in Google Maps link.
Become very knowledgeable about the customers you are trying to reach. Base your strategies on facts and observations. Do not invest in a campaign that does not correspond to your audience. Do they use cellphones more than they use computers? Which OS do they use on their phones? Your audience is sure to respond to a plan that was clearly designed for them.
QR codes are a great way to bring in new customers and promote your brand. For sharing coupons, promotions and/or discounts, nothing is better than QR codes. They are easily used as well as simple to capture with a cell phone. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.
Mobile marketing has great potential, but if not used judiciously, it can irritate people. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. New customers and new business will be the likely result of your efforts.
